Laos beef jerky

Role: Art director | Graphic designer

Objective: Craft a bold and culturally rich brand identity for Laos Beef Jerky, blending modern minimalism with traditional Lao design elements. Lead the art direction and brand design, developing the logo, packaging, and promotional materials to honor the product’s heritage while appealing to a contemporary audience. Establish a cohesive visual system through an earthy color palette, intricate patterns, and thoughtful typography, ensuring a balance of tradition and modernity.