Beef jerky branding

Art direction, graphic design

For this Laos beef jerky branding project, the design drew inspiration from the bold flavors and cultural roots of the product. The visual identity combines modern minimalism with traditional Lao elements, creating a clean yet authentic aesthetic. From concept to execution, the process included designing the logo, packaging, and promotional materials to reflect the product's rich heritage while appealing to a contemporary audience. The earthy color palette, intricate patterns, and typography were carefully crafted to balance tradition and modernity, resulting in a cohesive brand that stands out while honoring its origins.