Art direction, graphic design
Brightline
This brand video brought Brightline’s refreshed look and feel to life, showcasing who we are and what we do. As a unified creative and marketing team, we blended thoughtful design, art direction, and storytelling to craft an engaging explainer video that introduced the brand’s mission while reinforcing its new identity. From seamless motion graphics to a cohesive narrative, every element worked together to promote the launch and build lasting brand equity.
brand direction
At Brightline, I led the development of the brand identity, including the brand book, website, and marketing materials, ensuring cohesive messaging across all touchpoints. Collaborating on content strategy, UX, and visual design, I delivered an engaging website experience while overseeing creative direction with external agencies to maintain market alignment. Leading a team of designers, I streamlined workflows, implemented a creative brief process, and developed innovative solutions that increased revenue and brand awareness. Key projects, such as the brand video and website relaunch, were successfully executed with stakeholder approval, driving consistency and growth.
