PENCILS OF PROMISE
Role: Sr. Graphic designer
Objective: Design the visual identity for Pencils of Promise’s 10th Annual Gala, creating a cohesive and impactful brand system for the event. Develop the logo, branding, and marketing assets to unify the experience across print, digital, and on-site materials—elevating the event’s presence while staying true to PoP’s mission.
Team: Dr. Woo (Creative director), Catherine Sanderson (Copy writer)
Beyond the ordinary
Celebrating the transformative power of education came to life with a visual identity inspired by the theme, "Beyond the Ordinary." Celestial imagery symbolized limitless dreams and the boundless possibilities that begin in the classroom.
A sophisticated black-and-white palette set the tone for an elegant evening. Branded graphics, experiential venue design, stage visuals, and printed materials all worked together to create a cohesive, immersive atmosphere. The design elevated the experience for high-profile guests, including celebrities and influential leaders, who filled the venue in support of the cause.
The event was a resounding success, raising over $2 million to further educational initiatives. The thoughtful design not only captivated attendees but also reinforced the gala’s inspiring mission, proving that dreams really can go beyond the ordinary.
brand logo design
honoree digital & print graphics
The evening celebrated an incredible lineup of honorees who embody the spirit of "Beyond the Ordinary" through their inspiring contributions and achievements:
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Honorary Event Chair, lent his voice and influence to amplify the mission of providing access to quality education for all.
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Vanguard Award recipient and Pencils of Promise founder, was honored for his groundbreaking work in reshaping global education.
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Creative Director, elevated the event’s artistic vision, blending his iconic tattoo design aesthetic with purpose to create a memorable experience.
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Guest Pastry Chef, showcased her renowned Milk Bar creations, adding a sweet finale that perfectly capped off the evening.
A DECADE OF PENCILS OF PROMISE
Designed assets included email blasts, digital and printed save-the-dates, invitations, and promotional graphics for social media. Each piece featured bold, celestial-inspired designs that pushed boundaries, creating an immersive and aspirational experience.
