Lord & Taylor
Graphic design
Lord & Taylor rebrand, 360 campaign -Grand central take over NYC
Subway Takeover for "The Dress Address"
This campaign reestablished Lord & Taylor as a key part of NYC’s cultural landscape, positioning “The Dress Address” as a must-visit destination. The subway takeover launch was held at the iconic Grand Central station in NY. This campaign connected the refreshed brand with New Yorkers through immersive and vibrant visuals.
grand central station, New york
mens scene
lord & taylor
Editorial design for Lord & Taylor men’s scene.